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In October 2016, I had the opportunity to participate in the first Hackathon organized by Saint-Gobain in Brazil, in collaboration with FIAP.

The event included:

  • A preparatory workshop at FIAP to align teams and warm up for the challenge
  • Three intense days of work at Cubo Itaú in São Paulo
  • Direct mentorship from Saint-Gobain executives and marketing professionals
  • Development of real solutions for their business areas

Our team: 1/2 Colher

  • Ezequiel dos Santos
  • Allan Alves Antunes
  • Guilherme Cardoso Atan
  • Raphael de Melo Silva
  • Renato Tadeu Rodrigues

We chose to tackle the Weber Quartzolit challenge, one of Saint-Gobain's major brands.

Project: 1/2 Colher – An Educational Marketplace

Our idea was to create an educational and service marketplace to:

  • Train and qualify professionals (painters, construction workers, masons)
  • Offer certification and visibility for trained professionals
  • Connect final customers with qualified service providers
  • Build brand loyalty by associating Quartzolit with trusted service quality

Even though our project was not selected among the winners, it was an incredible experience to work closely with a major international company, understanding real market needs, and practicing teamwork under pressure.

Highlights

  • Real mentorship from Saint-Gobain’s marketing and product teams
  • Business modeling and pitching under time pressure
  • Working at Cubo Itaú, one of the main innovation hubs in Brazil
  • Exposure to practical problems faced by multinational corporations

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