👷 Hackathon: Saint-Gobain 2016
In October 2016, I had the opportunity to participate in the first Hackathon organized by Saint-Gobain in Brazil, in collaboration with FIAP.
The event included:
- A preparatory workshop at FIAP to align teams and warm up for the challenge
- Three intense days of work at Cubo Itaú in São Paulo
- Direct mentorship from Saint-Gobain executives and marketing professionals
- Development of real solutions for their business areas
Our team: 1/2 Colher
- Ezequiel França dos Santos
- Allan Alves Antunes
- Guilherme Cardoso Atan
- Raphael de Melo Silva
- Renato Tadeu Rodrigues
We chose to tackle the Weber Quartzolit challenge, one of Saint-Gobain's major brands.
Project: 1/2 Colher – An Educational Marketplace
Our idea was to create an educational and service marketplace to:
- Train and qualify professionals (painters, construction workers, masons)
- Offer certification and visibility for trained professionals
- Connect final customers with qualified service providers
- Build brand loyalty by associating Quartzolit with trusted service quality
Even though our project was not selected among the winners, it was an incredible experience to work closely with a major international company, understanding real market needs, and practicing teamwork under pressure.
Highlights
- Real mentorship from Saint-Gobain’s marketing and product teams
- Business modeling and pitching under time pressure
- Working at Cubo Itaú, one of the main innovation hubs in Brazil
- Exposure to practical problems faced by multinational corporations