🩺 Philips Innovation Experience 2015 – Co-Creation in Health & Wellness
In June 2015, I was selected as one of 20 participants to join the Philips Innovation Experience (PIE) workshop, a unique co-creation experience organized by Philips Brasil in collaboration with ABStartups.
The PIE was more than just a corporate showcase — it was a full experience into how Philips imagines the future of healthcare, well-being, and innovation. While the broader event was invite-only for press and opinion leaders, the workshop opened the doors to students, entrepreneurs, and young professionals eager to collaborate on new ideas.
Structure of the event:
- Phase 1 (June 17): Team formation, introduction to Philips' innovation challenges, and kickoff dynamics at Cartel011 in Pinheiros.
- Phase 2 (June 23): Full-day workshop and pitch session at MuBE – Museu Brasileiro da Escultura e Ecologia.
Each team worked on a new concept from scratch, aligned with real-world wellness and digital health challenges. The process combined tools like the Golden Circle, Business Model Canvas, and Design Thinking techniques — all aimed at exploring Philips’ mission: “Improving people’s lives through meaningful innovation.”
We were encouraged to build solutions that could integrate smart technology into everyday care routines, helping real users in the process.
Event Highlights
- Immersive experience tour through Philips Innovation Booths
- Mentorship by professionals and facilitators from Philips and oitozerooito
- Final pitch in front of Philips executives with feedback and certification
Although our project wasn’t selected as the winning solution, the entire experience was incredibly valuable — a true hands-on dive into healthtech, product innovation, and collaborative ideation.
đź“ą Event Recap Video
đź”— Press coverage:
- PropMark – Como melhorar a vida das pessoas com inovação
- Grandes Nomes da Propaganda – PIE na América Latina